Gaucho Creative is UC Santa Barbara’s first and only marketing and consulting group. We specialize in digital strategy and creative storytelling.
Adobe DWx is an internal Adobe organization that is the driving force behind the Infuse framework.
Infuse is a product delivery framework created to empower teams to research and develop solutions through a deeper understanding of the impending problem, instead of jumping directly into the solution and delivery phases of their projects.
Over the course of 10 weeks, our team implemented the design thinking framework to provide Adobe with recommendations on increasing awareness and desire for the use of Infuse.
Our team started by doing research on Adobe and Infuse to understand their mission, values, brand identity, target market, and competitive positioning. We then identified the problem statement and our role in this partnership:
Adobe seeks a high-impact, low-effort marketing strategy to implement Infuse across all Adobe teams and ultimately improve employee experiences, accelerate product development, and achieve better business outcomes.
Gaucho Creative’s purpose was to provide insights on how to stimulate employee awareness and collect case studies, infographics, blogs, and recommendations.
After interviewing 16 Adobe employees, we found the following benefits and complaints:
We used these findings to inform our marketing strategy and design decisions. Our key deliverables included the market research report, market strategy report, and final deliverable presentation.
Adobe provided us with its official Infuse brand guidelines, which included its logo, colors, and fonts.
From there, we brainstormed page layouts and visual assets for the market research and strategy reports. This included section titles, graphics, and title page.
We also standardized typescale, layout grid, and spacing.
We drew inspiration from our existing report designs to create our final deliverable presentation.
In addition to the reports and slide deck, we designed microlearning infographics to show Adobe employees the benefits of Infuse.
Designers were also asked to provide branding and UX recommendations for Infuse. We offered two suggestions:
This project showed me a new perspective of designing from a strategy angle and gave me insight into collaborating with team members of various backgrounds.
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